Talks and Articles
Here are links to a selection of my talks and articles.
AI User Adoption - A Practical Framework to Close the ROI Gap
Despite increasing investments in AI, many organisations find it challenging to achieve significant returns due to issues with user adoption and integration into existing workflows. Successful AI initiatives require a clear understanding of the problems being solved and the value offered. User adoption is critical, as solutions need to be trustworthy and tailored to user needs. Human-centred design should prioritise involving users in the development process, emphasising AI as a tool to augment human capabilities rather than replace them. Research suggests that effective AI implementation is people-led, focusing on understanding user journeys and expectations.
How AI Technology is Transforming the User Experience: Key Design Considerations to Maximise Gains
Generative AI (GenAI) is changing user interactions by fostering collaboration between humans and machines. Businesses must evaluate if AI aligns with their needs, whether for incremental improvements or transformative innovations. A human-centred design approach is crucial, aiming to augment human capabilities instead of replacing them. While AI offers significant benefits, it poses risks such as bias and inaccuracies. Companies like Google and Microsoft stress ethical development and user trust. Addressing these risks involves identifying potential issues and ensuring transparency to maintain confidence in AI solutions.
Design and Business: Aligning UX with Strategic Goals
In this talk, I explain why it’s so important for designers to grasp business concepts and how this can really level up their practice. I explore how understanding things like value creation, market fit, and business metrics can help you design smarter, collaborate better with stakeholders, and ultimately create products that benefit both users and the business.
I break down fundamental principles to help designers bridge the gap between design and business, allowing them to be more strategic in their role and have a bigger impact. Whether it’s about creating products people want, working well with cross-functional teams, or navigating the bigger ecosystem, like sustainability and innovation, there’s a lot to cover.
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lautecce@gmail.com